Innovation Technique: Outcome Expectation

1. Identify Jobs To Be Done 2. Identify 4 quadrants: desired/undesired outcomes to client/provider 3. Create outcome statement: include the direction of action (minimize/maximize), unit (time/cost/etc.) object, and context. e.g.: "Decrease the likelihood of delayed customer orders" Software Industry Relevance: Often there are 3 players: the end user (functionality), the provider as a financial entity (monitezation) and the provider as a technical entity (design integrity). You need to recognize those disparate needs and identify what each role/entity preferences are. Based in part on The Innovator Toolkit