Tuesday, March 05, 2013

Innovation Technique: HIT matrix

HIT stands for Heuristic Ideation Technique.

The critical observation is that new products are often a combination of two (or more) of existing products.

How to:

  • Choose existing products (not too similar).
  • List Characteristics / features that make out the item.
  • Create a matrix. For each 2 - feature combination, evaluate the benefits of combining the features.

E.g. Scratch resistant pan + Car paint leads to considering 'scratch resistant car paint'

No comments: